It’s a challenge most vendors have. In one corner is a large sales team. In another corner is an army of partners that can help them to close, or grow, an opportunity. But how to match them up?

This is the issue Symantec came to us with. Our solution? E-Match. A rather clever secure website, with a database back end, that matches opportunity to partner.

With some quirky creative that ties into finding your perfect match (it was launched on Valentines Day after all) the sales person can search for their perfect partner by making selections from a series of drop downs, and then be presented by a summary of most appropriate partner to work with, with a % score to show how well suited they are.

The results? Well it’s early days but 100% of the sales people we’ve launched it to think it will help them get new business.

So harness this love of opinion and find out what your customers really think.

With Virtual Debate you can broadcast debates, discussions, webinars or events and enable your customers to provide live feedback and opinions as the action unfolds. From simple polls to yes/no votes and online chat boards, you can canvas, collect and report on real opinions as they happen.

Give your customers a voice and let them help you shape the future of your business. Contact us now to find out more.

The majority of online video content is created as short bite-sized snippets. Not only is this content different from typical TV content, but the way we view it is different. We lean back for television. We lean forward for online. And with the knowledge that we only remember 20% of what we hear, 30% of what we see, but an incredible 70% of what we both see and hear – it’s no surprise that video has quickly become a must have for B2B marketing departments.

New production methods, tools and knowledge remove concerns of video being expensive, time consuming and un-trackable. No longer do you need to have a room full of producers, directors, and lighting, sound and wardrobe specialists to deliver a 2 minute product walkthrough.

Is it a phone? Is it a mailer? Is it a website? No it’s a video! Put that in your basket of tactics for 2010!

• Develop the most appropriate campaigns
• Engage with your partners and provide them with the tools to implement effective lead generation campaigns with limited resources
• Have complete visibility of the effectiveness of your partner marketing campaigns
• Review results and track leads in real-time
• Achieve better results, faster, at lower cost

The Partner Marketing Delivery Platform is a suite of integrated web-based applications, creative services and processes, including a comprehensive reporting dashboard that provides real-time access to detailed results and ROI data for your marketing campaigns.

The Partner Marketing Delivery Platform is modular, and fully customisable to your requirements. You can launch the platform with those elements that you are ready for today, and add others as your needs develop. Each implementation is customised with a bespoke interface designed to your requirements, and can be integrated with your MDF and partner CRM systems as required.

The Partner Marketing Delivery Platform comprises:
•    MDF Management and Planning
•    Campaign Development
•    Campaign Implementation (bespoke, managed and self-service)
•    Asset Library
•    Reporting Dashboard

For more information please contact Kirsty Gilchrist at kirsty {at} second2.com

With the significant amount spent on marketing and its critical role in driving revenue growth, it is a financial imperative to effectively measure the impact of your marketing efforts.

The most vital element of any campaign is the ability to analyse the results, and at Second2 we believe accountability is as important as the creative. mysecond2.com is an online tool that provides our clients with instant access to real-time, detailed results and leads for their Second2 campaigns – and it’s free of charge.

It’s a simple, easy-to-use tool that delivers all the information you need, when you need it, and all in one place.

Email Second2 at kirsty.gilchrist {at} second2.com to request a demonstration.

Reaching customers during their purchasing process has always proven to be a tricky task, but with 97% of IT B2B buyers using Google at some point in their research/purchasing process*; then it becomes clear that Google AdWords is an invaluable asset for marketing teams.

Google’s precise targeting and the ability to control how much your willing to pay per click means you can target customers at the exact moment they’re searching for your products or service, and at an affordable price, resulting in a higher return on investment (ROI) for your advertising budget.

With your ads appearing when users search for your keywords you’re no longer looking for an audience, instead you’re targeting an audience which is already interested in you.

One reason AdWords ads have such incredible ROI is that you decide on how much you would like to spend per day and what you’re willing to pay for each click of your ad, so there’s no minimum spending requirement.

Second2 works with you to reach your audience through the development of your AdWords strategy; from creating relevant ads and determining keywords to use, to the structure of your account in order to generate biweekly and monthly reports.

We also provide advice and expertise in optimising your website landing page to improve the performance of your Google AdWords account, helping to reduce the cost of keyword clicks.

To find out more, email our AdWords specialist on marcus {at} second2.com

^{*Source: Global IT Business Purchasing Trends, Media-Screen, October 2008}