Opinions Matter
Your customers are part of a nation obsessed with voting. They vote to keep people inside houses and out of jungles. They vote on talent shows, singing competitions, and who they think is the best celebrity ballroom dancer, ice skater or chef. They know their opinions matter. So harness this love of opinion and find [...]
The lean forward effect
The majority of online video content is created as short bite-sized snippets. Not only is this content different from typical TV content, but the way we view it is different. We lean back for television. We lean forward for online.
Well I was amazed at this one…
Should your banner ads contrast with your Web site or blend in? Both Yahoo! Publisher Network and Google AdSense report that best performance of their ad placements tend to be from ads that blend in with the content.