Knowledge
Sophy Gray | March 31st, 2011

Symantec invite their sales team to feel the Valentine’s love

Symantec e-match screenshot

It’s a challenge most vendors have. In one corner is a large sales team. In another corner is an army of partners that can help them to close, or grow, an opportunity. But how to match them up?

Matt Rippon | August 20th, 2010

Opinions Matter

Your customers are part of a nation obsessed with voting. They vote to keep people inside houses and out of jungles. They vote on talent shows, singing competitions, and who they think is the best celebrity ballroom dancer, ice skater or chef. They know their opinions matter.

So harness this love of opinion and find out what your customers really think…

Matt Rippon | January 22nd, 2010

The lean forward effect

Lean Forward Effect

The majority of online video content is created as short bite-sized snippets. Not only is this content different from typical TV content, but the way we view it is different. We lean back for television. We lean forward for online.

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