Colleen Shewell & Jennifer Tandy | February 7th, 2011

Avaya: The Video

As the use of video in marketing becomes increasingly popular, here’s an example of a recent animation we created to promote an Avaya end user service.

The strong silhouette figures, bold use of colour and up beat music give this video a particularly distinctive look and feel. The red line takes you on a journey through all the business benefits on offer from this new service, in a way that’s clear, concise, but also engaging.

Together, all the creative elements build a credible, sophisticated identity for the service. This video was just one part of a larger integrated campaign that included emails, direct mail pieces and a microsite – click here to view the campaign microsite.