Ambient Media

You’ve seen it around. The subtle advertising on the back of car park receipts, on supermarket trolley handles, or even on the hanging straps on trains and buses! Ambient Media is growing fast as more and more advertisers and marketing gurus strive to find new ways of getting in front of their target audience.

Ambient media also includes techniques like projecting huge images on the sides of buildings, slogans on the hot air balloons, and stickers on escalator steps.

Ambient marketing does provide a very effective way of getting a brand message in front of consumers. It can create mass attention in specific audience groups and locations, and directly interacts (or interrupts) the consumers normal every day activities.

It doesn’t need to be ‘big’ either – ambient could be used at trade shows, press events, or in your own office to promote new initiatives to staff and visitors.