SmartURL boosts campaign response rates for Emulex

The Emulex ‘Get More Margin’ campaign provides a real example of how SmartURL generates significant results.

The brief was to recruit resellers who were not currently selling the Emulex server connectivity solutions. This resulted in the development of an integrated campaign, consisting of direct mail, email, landing page and letter pack.

Heat sensitive cards were mailed to the target audience revealing a unique personalised URL when touched. This was followed by the personalised letter pack and email.

The landing page was personalised for either HP, IBM or Sun depending on which vendors that reseller specialised in. The site content was also managed with links to relevant vendor product materials, call-to-actions and contact details for the relevant OEM sales manager at Emulex.

The campaign was a huge success and achieved an impressive 11% response rate.