Overland Reseller Recruitment and End User campaign

With our experience in the development of interesting ways to engage with our client’s channel and customers, along with our understanding of the storage market, it was no surprise that Overland approached us to help launch a new programme to recruit partners for their newly acquired SNAP portfolio.

The brief was to push the brand and develop a campaign that really made an impression, both functionally and emotionally. With so many organisations having SNAP installed, and people not really knowing how popular it was, we developed the concept ‘It’s a Small World. It’s a SNAP World’.

We planned an interesting route around London and produced a series of High Definition videos from key roof top locations around the city. We then added a “tilt-shift” effect on all the videos to make everything look miniature – so literally the world got smaller!  We used still images for the European countries, but added the same “tilt-shift” affect so each country had recognisable landscapes to improve response.

The result was a full screen flash video website which tied in the key concept and the key messaging within succinct areas across the site, without losing the visual impact of the videos.

The feedback across the whole world has been hugely positive. We created an outstanding, instantly visual and inspiring campaign, which is so different to anything the storage market is doing currently, both for resellers and end users.

Visit www.manageinasnap.com to view the reseller site
Visit www.yourdatainasnap.com to view the end user site