Google AdWords

Reaching customers during their purchasing process has always proven to be a tricky task, but with 97% of IT B2B buyers using Google at some point in their research/purchasing process*; then it becomes clear that Google AdWords is an invaluable asset for marketing teams.

Google’s precise targeting and the ability to control how much your willing to pay per click means you can target customers at the exact moment they’re searching for your products or service, and at an affordable price, resulting in a higher return on investment (ROI) for your advertising budget.

With your ads appearing when users search for your keywords you’re no longer looking for an audience, instead you’re targeting an audience which is already interested in you.

One reason AdWords ads have such incredible ROI is that you decide on how much you would like to spend per day and what you’re willing to pay for each click of your ad, so there’s no minimum spending requirement.

Second2 works with you to reach your audience through the development of your AdWords strategy; from creating relevant ads and determining keywords to use, to the structure of your account in order to generate biweekly and monthly reports.

We also provide advice and expertise in optimising your website landing page to improve the performance of your Google AdWords account, helping to reduce the cost of keyword clicks.

To find out more, email our AdWords specialist on marcus {at} second2.com

^{*Source: Global IT Business Purchasing Trends, Media-Screen, October 2008}