The lean forward effect
The majority of online video content is created as short bite-sized snippets. Not only is this content different from typical TV content, but the way we view it is different. We lean back for television. We lean forward for online.
Ambient Media
You’ve seen it around. The subtle advertising on the back of car park receipts, on supermarket trolley handles, or even on the hanging straps on trains and buses! Ambient Media is growing fast as more and more advertisers and marketing gurus strive to find new ways of getting in front of their target audience.
Well I was amazed at this one…
Should your banner ads contrast with your Web site or blend in? Both Yahoo! Publisher Network and Google AdSense report that best performance of their ad placements tend to be from ads that blend in with the content.